Breaking Down the Marketing Funnel in B2B
In 1898, businessman and psychologist E. St. Elmo had an idea: what if customers moved toward a purchase decision in a funnel rather than a straight line? This is where...read more.
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The Power of Hackathons: Strategies for Planning & Execution
When someone mentions “hackathons”, images of caffeine-fueled developers in hoodies evoking the next big tech...read more.
What is a Technical Marketing Manager?
Trying to market a business is one thing, but marketing a technical business? That’s another...read more.
The Ultimate List of Developer Newsletters
Newsletters continue to be one of the most effective means of connecting with an audience,...read more.
The Ultimate List of Developer Podcasts
Podcasts have emerged as a powerful medium for reaching a technical audience. The number of...read more.
How Draft.dev Works with Clients
Since I started Draft.dev, our team and the number of clients we work with has...read more.
How to Be Asked to Write More Technical Articles
With the demand for technical content being as high as it is, you might be...read more.
What is a Content Marketing Manager?
If you’re looking to promote your business online, you need to focus on generating content....read more.
Introducing Video Tutorials at Draft.dev
Ever since I started Draft.dev in 2020, one of the most common requests we’ve gotten...read more.
What is a User Interface Designer?
If you’re in the SaaS or PaaS industry, you’ve no doubt considered hiring a UI...read more.